Archives for March 29, 2018

Spending More Money Is Easy. Finding “Enough” Is Hard

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Starwood Hotels sent me an e-mail with the subject “Family Traditions at St. Regis with Nacho Figueras”. I had no idea who Mr. Figueras was, but you mention “family traditions” and I’m going to click on that like a sucker. It turned out to be a 2-minute YouTube video for a fancy hotel in Aspen, Colorado. Embedded below:

Don’t get me wrong. I have my chosen luxuries, and some of them probably seem stupid and overpriced to others. (I did recently downgrade from Charmin Ultra to Costco toilet paper though. Kids don’t appreciate the good stuff…)

My observation is that there is always a “nicer” version of everything. You can add a zero to the end of any price tag. A meal can cost $5 or $50 or $500. A purse can cost $30, $300, or $3,000. A car can cost $10,000, $100k, or $1 million. I looked it up and found that the St. Regis Aspen runs $1,500-$3,000 a night during the ski season! Likewise, I can have a ski day followed by a board game and s’mores for 1/10th of the cost.

This is why achieving financial freedom is not only about earning more money (although that is certainly important). There are lots of people with high incomes that will work forever as well. You are also challenged with finding a level of spending where you stop look for nicer things. You need to find balance, peace, enough. Otherwise, you will never take control of your time because you’ll stay on that treadmill, going for that something “better” that is just out of reach.

(In case you’re wondering, a standard room at the St. Regis Aspen can be had for 30,000 Starpoints per night.)

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